Marketing

Grow and retain your client base with email, SMS, automations, and lead management.

Arketa's marketing tools help you attract new clients, keep regulars engaged, and bring lapsed clients back — without needing a separate marketing platform.

[IMAGE TODO] Take a screenshot showing the Marketing section of the Arketa dashboard, with the left sidebar navigation expanded to show all Marketing sub-items (Broadcasts, Automations, Segments, Inbox, etc.).

What's included

Broadcasts

Send one-time email or SMS messages to your entire list or a filtered segment.

Automations

Set up automated sequences that trigger based on client actions — booking, canceling, first visit, and more.

Leads & segments

Track new leads, segment your client list, and build targeted outreach lists.

Inbox

Two-way SMS messaging and AI chatbot for direct client conversations.

Marketing Suite

Some features — like automations, SMS broadcasts, the AI chatbot, and Reserve with Google — require the Marketing Suite add-on. If you don't see these options in your dashboard, reach out to the support team to learn more.

Getting started with marketing

The most impactful place to start is automations for new clients:

Welcome email — triggers when someone creates an account
Intro offer follow-up — sends before the trial expires with a push to convert
First visit follow-up — asks for feedback and encourages a second booking
Win-back — triggers when a client hasn't booked in 30+ days

These four automations alone can significantly improve your client retention.