Email broadcasts
Send a one-time email to all your clients or a specific segment.
An email broadcast is a one-time send to a group of clients — a newsletter, an announcement, a promotion, or any message you want to send right now (not triggered automatically).
Create an email broadcast
- Go to Marketing → Broadcasts
- Click Create Broadcast
- Select Email
- Fill in:
| Field | What to enter | |---|---| | Name | Internal name for the campaign (not shown to recipients) | | Send to | All clients, a tag segment, or a custom filter | | Subject line | What appears in the recipient's inbox | | Preview text | The snippet shown in inbox preview below the subject | | Email body | Build with the drag-and-drop editor | | From name / email | Defaults to your business name | | Reply-to | Where replies go |
- Preview the email before sending
- Choose Send now or Schedule for a specific date/time
- Send
Choosing your audience
All clients — everyone on your list, including opted-in subscribers.
Tags — filter to clients with a specific tag (e.g., "active members", "intro offer")
Advanced filters — filter by last booking date, pricing option, class attendance, location, and more. This is the most powerful way to send targeted emails.
Email editor
The email editor has drag-and-drop blocks for text, images, buttons, dividers, and more. You can also embed video previews that link out to YouTube, Vimeo, or your on-demand library.
Tracking results
After sending, go to Marketing → Broadcasts and click on the campaign to see:
- Delivered
- Opens and open rate
- Clicks and click rate
- Unsubscribes
- Bounces
See broadcast results for details.
Legal requirements
All marketing emails must include an unsubscribe link — Arketa adds this automatically. Clients who unsubscribe are removed from future marketing emails but still receive transactional emails (booking confirmations, receipts).