Email broadcasts
Send a one-time email to all your clients or a specific segment.
An email broadcast is a one-time send to a group of clients — a newsletter, an announcement, a promotion, or any message you want to send right now (not triggered automatically).
Create an email broadcast
- Go to Marketing → Broadcasts
- Click Create new (if the Arketa Agent dialog opens, click Start from scratch)
- Select Email
- Fill in:
| Field | What to enter |
|---|---|
| Name your broadcast | Internal name for the campaign (not shown to recipients) |
| Who should receive this email? | All Customers, a tag, a predefined segment, or a custom segment |
| Who's this email coming from? | The sender name and sender email |
| Subject line | What appears in the recipient's inbox |
| Email body | Click Add Content and design it in the visual builder |
- Check the email in your own inbox: click Send test in the builder, or Send Test Email on the Review step
- Click Send Broadcast to send now, or Schedule to pick a date and time
Want the AI to write it? Describe the broadcast in a sentence and it drafts the audience, subject, email, and goal for you. See Write a broadcast with AI (beta).
Choosing your audience
All Customers — everyone on your list, including opted-in subscribers.
Tags — filter to clients with a specific tag (e.g., "active members", "intro offer")
Predefined Segments and Custom Segments — filter by last booking date, pricing option, class attendance, location, and more. This is the most powerful way to send targeted emails.
Email editor
When you click Add Content, start from Start blank or a starter under Visual builder. It opens with your logo, colors, and fonts. You can add blocks, pull in a class from your schedule, write or edit with AI, and send yourself a test before the broadcast goes out. See Visual email builder for the full guide.
The older editors are still under Other editors: Classic editor (drag and drop), Plain text, and HTML. To add a video preview that links to YouTube, Vimeo, or your on-demand library, see Add video to an email.
Tracking results
After sending, go to Marketing → Broadcasts to see each broadcast's:
- Sent count
- Opened rate
- Clicked rate
- Converted rate and conversion value
Click a broadcast and open its Recipients tab to see each recipient's status, including bounces.
See broadcast results for details.
Why a sent broadcast shows no delivered count
If a broadcast shows as Sent but Delivered is blank or zero, the most common cause is that you've used up your included monthly marketing emails and overage billing is turned off. Arketa stops sending once your allocation runs out, so the remaining recipients aren't emailed — even though the broadcast is marked Sent.
To fix it:
- Go to Settings → My plan to check your remaining marketing email allocation, and either turn on overage billing or wait for your allocation to reset at the start of your next billing cycle.
- Open the broadcast and resend it — recipients who were skipped are not emailed automatically.
A blank delivered count can also mean none of the selected clients are opted in to marketing emails.
Legal requirements
All marketing emails must include an unsubscribe link — Arketa adds this automatically. Clients who unsubscribe are removed from future marketing emails but still receive transactional emails (booking confirmations, receipts).