Email broadcasts
Send a one-time email to all your clients or a specific segment.
An email broadcast is a one-time send to a group of clients — a newsletter, an announcement, a promotion, or any message you want to send right now (not triggered automatically).
Create an email broadcast
[IMAGE TODO] Take a screenshot showing the Marketing → Broadcasts page with the list of existing broadcasts visible, including the "Create Broadcast" button in the top right.
- Go to Marketing → Broadcasts
- Click Create Broadcast
- Select Email
- Fill in:
| Field | What to enter |
|---|---|
| Name | Internal name for the campaign (not shown to recipients) |
| Send to | All clients, a tag segment, or a custom filter |
| Subject line | What appears in the recipient's inbox |
| Preview text | The snippet shown in inbox preview below the subject |
| Email body | Build with the drag-and-drop editor |
| From name / email | Defaults to your business name |
| Reply-to | Where replies go |
- Preview the email before sending
- Choose Send now or Schedule for a specific date/time
- Send
[IMAGE TODO] Take a screenshot showing the email broadcast creation form with all fields visible (Name, Send to, Subject line, Preview text, From name/email, Reply-to), before the email body editor.
Choosing your audience
All clients — everyone on your list, including opted-in subscribers.
Tags — filter to clients with a specific tag (e.g., "active members", "intro offer")
Advanced filters — filter by last booking date, pricing option, class attendance, location, and more. This is the most powerful way to send targeted emails.
[IMAGE TODO] Take a screenshot showing the "Send to" audience selector dropdown expanded, with the options for All clients, Tags, and Advanced filters visible.
Email editor
The email editor has drag-and-drop blocks for text, images, buttons, dividers, and more. You can also embed video previews that link out to YouTube, Vimeo, or your on-demand library.
[IMAGE TODO] Take a screenshot showing the drag-and-drop email editor with the block sidebar visible on the left (showing text, image, button, divider options) and a sample email being composed in the main area.
Tracking results
After sending, go to Marketing → Broadcasts and click on the campaign to see:
- Delivered
- Opens and open rate
- Clicks and click rate
- Unsubscribes
- Bounces
See broadcast results for details.
Legal requirements
All marketing emails must include an unsubscribe link — Arketa adds this automatically. Clients who unsubscribe are removed from future marketing emails but still receive transactional emails (booking confirmations, receipts).