Broadcast results

After sending a broadcast, you can see how it performed — who opened it, who clicked, who unsubscribed, and more.

View broadcast results

1. Go to Marketing → Broadcasts
2. Click on the campaign name
3. Results appear on the campaign detail page

Email metrics

| Metric | What it means | |---|---| | Delivered | Number of emails successfully delivered to inboxes | | Opens | How many recipients opened the email | | Open rate | Opens ÷ delivered (industry average for fitness is ~20–30%) | | Clicks | How many times links in the email were clicked | | Click rate | Clicks ÷ opens | | Unsubscribes | Clients who opted out after receiving this email | | Bounces | Emails that couldn't be delivered (invalid address, full mailbox) | | Spam reports | Recipients who marked it as spam |

SMS metrics

| Metric | What it means | |---|---| | Sent | Total messages sent | | Delivered | Successfully delivered to phone | | Opted out | Recipients who replied STOP |

What good looks like

Email benchmarks vary, but for fitness and wellness:

• Open rate: 25–35% is solid
• Click rate: 3–8% on opened emails
• Unsubscribe rate: Under 0.5% per send is healthy

Higher unsubscribes often mean your list is too broad or you're sending too frequently to people who aren't engaged.

Improving performance

• Subject lines — be specific and create curiosity. "New class schedule" gets fewer opens than "Tuesday just got better"
• Send time — early morning (6–8am) and late afternoon (4–6pm) tend to perform better for fitness
• Segmentation — sends to targeted segments outperform sends to your whole list
• Frequency — 1–2x per week is usually the sweet spot; daily burns out your list quickly