Broadcast results
Track the performance of your email and SMS campaigns.
After sending a broadcast, you can see how it performed — who opened it, who clicked, who unsubscribed, and more.
View broadcast results
- Go to Marketing → Broadcasts
- Click on the campaign name
- Results appear on the campaign detail page
[IMAGE TODO] Take a screenshot showing the campaign detail page for a sent email broadcast, with the metrics summary visible (Delivered, Opens, Open rate, Clicks, Click rate, Unsubscribes, Bounces).
Email metrics
| Metric | What it means |
|---|---|
| Delivered | Number of emails successfully delivered to inboxes |
| Opens | How many recipients opened the email |
| Open rate | Opens ÷ delivered (industry average for fitness is ~20–30%) |
| Clicks | How many times links in the email were clicked |
| Click rate | Clicks ÷ opens |
| Unsubscribes | Clients who opted out after receiving this email |
| Bounces | Emails that couldn't be delivered (invalid address, full mailbox) |
| Spam reports | Recipients who marked it as spam |
SMS metrics
| Metric | What it means |
|---|---|
| Sent | Total messages sent |
| Delivered | Successfully delivered to phone |
| Opted out | Recipients who replied STOP |
What good looks like
Email benchmarks vary, but for fitness and wellness:
- Open rate: 25–35% is solid
- Click rate: 3–8% on opened emails
- Unsubscribe rate: Under 0.5% per send is healthy
Higher unsubscribes often mean your list is too broad or you're sending too frequently to people who aren't engaged.
Improving performance
- Subject lines — be specific and create curiosity. "New class schedule" gets fewer opens than "Tuesday just got better"
- Send time — early morning (6–8am) and late afternoon (4–6pm) tend to perform better for fitness
- Segmentation — sends to targeted segments outperform sends to your whole list
- Frequency — 1–2x per week is usually the sweet spot; daily burns out your list quickly