Push notifications

If you have the branded mobile app add-on, you can send push notifications directly to clients' phones — messages that appear on their lock screen even when the app isn't open.

How push notifications work

1. Client downloads your branded app
2. They allow notification permissions when prompted
3. You send a push notification from your dashboard
4. The notification appears on their phone

Send a push notification

1. Go to Marketing → Broadcasts

2. Click Create new (if the Arketa Agent dialog opens, click Start from scratch)

3. Select Push notification

4. Enter:

   • Who should receive this push notification? — all customers, a tag, or a segment
   • Title — headline of the notification (up to 50 characters)
   • Subtitle - iOS Only — optional second line (up to 50 characters)
   • Body — the notification text (up to 150 characters)
   • Deep link destination — where in the app tapping the notification takes the client (e.g., your class schedule)

5. On the Review step, click Send Broadcast to send now, or Schedule to pick a date and time

Best uses for push

• Schedule drop announcements ("This week's classes are live!")
• Class reminders ("Your 9am class starts in 1 hour")
• Promotional offers to active app users
• New content alerts ("New on-demand video just dropped")

Push vs. SMS vs. email