Ask AI about your studio (Reporting MCP)
Two ways to ask plain-English questions about your studio data: the in-dashboard Assistant, or connect an outside AI tool like Claude with the Reporting MCP.
Research preview. The Reporting MCP is an early-access, opt-in feature — connecting your studio (steps below) is how you opt in. It's free during the research preview, but it will become a paid add-on in the future: you'll get advance notice and will need to opt in again before any billing starts. Capabilities may evolve during the preview.
Ask questions about your studio in plain English and get answers from your own Arketa data — revenue trends, retention, schedule analysis, intro-offer conversion, and more. Instead of opening reports one at a time, you ask a question and the AI pulls the right data, does the analysis, and explains what it found.
Arketa gives you two ways to do this — see which fits below. This guide then walks through the Reporting MCP.
Two ways to use AI with your data
| In-dashboard Assistant | Reporting MCP (this guide) | |
|---|---|---|
| Where it runs | Inside Arketa, at Analytics → Assistant | An outside AI tool like Claude |
| Needs a Claude account or subscription? | No — it runs in your dashboard | Yes — you bring your own AI tool |
| Setup | None — just open it | Paste one connection URL (steps below) |
| Availability | Beta — if you don't see it, contact support to join the research preview | Self-serve — set it up anytime |
Both are read-only, see only your studio's data, and run on the same underlying connection. The in-dashboard Assistant is the fastest way to start — no external account needed. The Reporting MCP is for when you want to work in Claude (or another MCP-compatible tool), build charts, or set up recurring analysis.
It's like having a data analyst who already knows your business: your schedule, your pricing, your members, and every transaction.
What you can ask
Once connected, Claude can answer questions that would normally take you several reports and a spreadsheet:
Revenue
- "How did revenue trend over the last 6 months? What drove the change?"
- "Which pricing options sell best, and which ones should I consider retiring?"
- "Compare drop-in revenue to membership revenue this quarter."
Members & retention
- "Who hasn't visited in 30 days? Give me a win-back list with emails."
- "How many members canceled last month, and from which membership?"
- "What percentage of clients come back for a second visit?"
Schedule & classes
- "How full is my schedule next week? Which classes are at capacity?"
- "Which class times consistently underperform? Should I cut any?"
- "Which instructor's classes fill up fastest?"
Intro offers
- "What's my intro-offer conversion rate? Who didn't convert?"
- "How many intro offers did we sell this month versus last?"
Cross-cutting analysis — this is where it shines:
- "Compare revenue per class against fill rate and tell me which time slots to change."
- "Are my highest-revenue clients also my most frequent visitors?"
- "I'm thinking about raising prices — what does my data say?"
Visualizations and reports
Because the AI receives your raw data, it can do more than answer questions:
- Charts and dashboards — ask Claude to "chart my monthly revenue for the year" or "build me a dashboard of bookings by weekday" and it generates interactive visualizations right in the conversation.
- Recurring analysis in Claude Cowork — set up Claude Cowork to produce a Monday-morning business summary: last week's revenue, new clients, at-risk members, and this week's schedule outlook.
- Exports — ask for results as a table or CSV-style list you can paste anywhere.
What the AI can see
The connection exposes read-only tools, always scoped to your studio only:
| Area | What's available |
|---|---|
| Reports | 30+ datasets: sales, bookings, attendance, subscriptions, intro offers, retention, gift cards |
| Schedule | Your live class calendar — capacity, bookings, spots remaining (including future classes) |
| Services & pricing | Your class/appointment types and the packages and memberships you sell |
| Studio info | Locations, instructors, service categories |
| Clients | Search by name or email, view individual profiles |
The AI cannot: change anything, book or cancel classes, charge cards, message clients, or see any other studio's data. Staff pay rates and payroll data are never exposed.
Connect Claude (or another AI tool)
Copy your connection URL
In Arketa, go to Settings → Integrations → Claude & AI assistants and click Copy. That's your full connection URL with your API key already built in — there's nothing to assemble.
If you don't have a key yet, click Generate connection URL first. Treat this URL like a password: anyone who has it can read your studio's reporting.
Connect Claude
Claude (claude.ai or the desktop app): go to Customize > Connectors > + > Add Custom Connector and enter:
- Name: Arketa
- Remote MCP server URL: the URL you copied
Leave the OAuth fields empty and click Add. Menu wording may vary by app version.
Claude Code (terminal):
claude mcp add --transport http arketa "PASTE_YOUR_CONNECTION_URL_HERE"Ask your first question
Try: "What are my top 5 classes by revenue this month, and how full were they?" Claude will discover the available reports and pull the data itself.
Prefer to assemble the URL yourself? Generate and manage keys under Settings → Integrations → Partner API, then use https://reporting-mcp.arketa.com/mcp?token=YOUR_KEY — or send the key as an X-API-KEY header instead of the token parameter. See Public API for details.
Pricing
The Reporting MCP is free while in research preview. We plan to make it a paid add-on once it matures — preview users will get advance notice and a chance to decide before any billing starts. AI usage on the Claude side (your Claude subscription) is separate and billed by Anthropic. The in-dashboard Assistant is also free during its beta.
Security & privacy
- Read-only. No tool can modify your data, charge anyone, or send messages.
- Single-studio scope. Your API key resolves to your studio; cross-studio access is not possible.
- Revocable. Delete the key in Settings → Integrations → Partner API to instantly cut off access.
- Sensitive data excluded. Staff pay rates, payroll, and payment card details are never available through the connection.