Ask AI about your studio (Reporting MCP)
Connect Claude to your Arketa data and ask questions in plain English — revenue trends, retention, schedule analysis, intro-offer conversion, and more.
Research preview. The Reporting MCP is an early-access, opt-in feature — connecting your studio (steps below) is how you opt in. It's free during the research preview, but it will become a paid add-on in the future: you'll get advance notice and will need to opt in again before any billing starts. Capabilities may evolve during the preview.
The Reporting MCP connects AI assistants like Claude directly to your studio's data using the Model Context Protocol (MCP). Instead of opening reports one at a time, you ask questions in plain English — and the AI pulls the right data, does the analysis, and explains what it found.
It's like having a data analyst who already knows your business: your schedule, your pricing, your members, and every transaction.
What you can ask
Once connected, Claude can answer questions that would normally take you several reports and a spreadsheet:
Revenue
- "How did revenue trend over the last 6 months? What drove the change?"
- "Which pricing options sell best, and which ones should I consider retiring?"
- "Compare drop-in revenue to membership revenue this quarter."
Members & retention
- "Who hasn't visited in 30 days? Give me a win-back list with emails."
- "How many members canceled last month, and from which membership?"
- "What percentage of clients come back for a second visit?"
Schedule & classes
- "How full is my schedule next week? Which classes are at capacity?"
- "Which class times consistently underperform? Should I cut any?"
- "Which instructor's classes fill up fastest?"
Intro offers
- "What's my intro-offer conversion rate? Who didn't convert?"
- "How many intro offers did we sell this month versus last?"
Cross-cutting analysis — this is where it shines:
- "Compare revenue per class against fill rate and tell me which time slots to change."
- "Are my highest-revenue clients also my most frequent visitors?"
- "I'm thinking about raising prices — what does my data say?"
Visualizations and reports
Because the AI receives your raw data, it can do more than answer questions:
- Charts and dashboards — ask Claude to "chart my monthly revenue for the year" or "build me a dashboard of bookings by weekday" and it generates interactive visualizations right in the conversation.
- Recurring analysis in Claude Cowork — set up Claude Cowork to produce a Monday-morning business summary: last week's revenue, new clients, at-risk members, and this week's schedule outlook.
- Exports — ask for results as a table or CSV-style list you can paste anywhere.
What the AI can see
The connection exposes read-only tools, always scoped to your studio only:
| Area | What's available |
|---|---|
| Reports | 30+ datasets: sales, bookings, attendance, subscriptions, intro offers, retention, gift cards |
| Schedule | Your live class calendar — capacity, bookings, spots remaining (including future classes) |
| Services & pricing | Your class/appointment types and the packages and memberships you sell |
| Studio info | Locations, instructors, service categories |
| Clients | Search by name or email, view individual profiles |
The AI cannot: change anything, book or cancel classes, charge cards, message clients, or see any other studio's data. Staff pay rates and payroll data are never exposed.
Get started
Generate an API key
Go to Settings → Integrations → Partner API and click Generate API key. This key identifies your studio — treat it like a password. See Public API for details.
Build your connection URL
Take the base URL and add your API key as the token parameter:
https://reporting-mcp.arketa.com/mcp?token=[ENTER_API_KEY_HERE]
Replace [ENTER_API_KEY_HERE] with the key from step 1.
Connect Claude
Claude (claude.ai or the desktop app): go to Settings → Connectors → Add custom connector and enter:
- Name: Arketa
- Remote MCP server URL: the URL from step 2
Leave the OAuth fields empty and click Add.
Claude Code (terminal):
claude mcp add --transport http arketa https://reporting-mcp.arketa.com/mcp --header "X-API-KEY: [ENTER_API_KEY_HERE]"Ask your first question
Try: "What are my top 5 classes by revenue this month, and how full were they?" Claude will discover the available reports and pull the data itself.
Pricing
The Reporting MCP is free while in research preview. We plan to make it a paid add-on once it matures — preview users will get advance notice and a chance to decide before any billing starts. AI usage on the Claude side (your Claude subscription) is separate and billed by Anthropic.
Security & privacy
- Read-only. No tool can modify your data, charge anyone, or send messages.
- Single-studio scope. Your API key resolves to your studio; cross-studio access is not possible.
- Revocable. Delete the key in Settings → Integrations → Partner API to instantly cut off access.
- Sensitive data excluded. Staff pay rates, payroll, and payment card details are never available through the connection.