Intro offers

An intro offer is a special pricing option available only to new clients — designed to lower the barrier to that first purchase and get someone through the door. Think: "First month for $49", "New Student Special: 2 weeks unlimited for $29", or "3 classes for $30".

Create an intro offer

Go to Setup → Pricing Options
Click Add New
Select Intro Offer
Configure:

Setting	What it does
Name	What clients see (e.g., "New Student Special — 2 Weeks Unlimited")
Price	The intro price
Duration	How long the offer lasts (e.g., 14 days, 30 days)
Credits (if credit-based)	How many class credits are included
Service types	Which classes the intro offer covers
One per customer	Automatically enforced — intro offers can only be purchased once

Save and make active

[IMAGE TODO] Take a screenshot showing the intro offer creation form after selecting Add New → Intro Offer from Setup → Pricing Options. The form should show the Name, Price, Duration, Credits, and Service types fields.

How "new client only" is enforced

Arketa automatically limits intro offers to one purchase per client. Once someone buys an intro offer, they won't see it as an option at future checkouts.

Showing both intro and regular pricing

If you want clients who don't qualify for the intro offer to see the full-price option right below it, you can configure the pricing display to show both side by side. This makes the intro offer's value clear and the upgrade to a full membership obvious.

Tips for effective intro offers

Price it to get people in the door, not to be profitable on its own. The goal is conversion.
Make the duration short enough to create urgency — 2 weeks or 30 days is typical.
Follow up with an automation that triggers when the intro offer is about to expire, prompting the client to upgrade to a full membership. See automations.
Use unlimited access during the trial so clients discover how much they love your classes before committing.