Facebook and Meta ads
Connect your Meta Pixel to track conversions from Facebook and Instagram ads.
Connecting your Meta Pixel to Arketa lets you track what happens after someone clicks your Facebook or Instagram ad — whether they booked a class, purchased a membership, or signed up as a new client.
What you'll need
- A Meta Business Manager account
- A Facebook Pixel (you'll create one if you don't have it)
- Your domain verified in Meta Business Manager
Connect Meta to Arketa
Step 1: Get your Pixel ID
- Go to business.facebook.com and log in
- Click Business Settings (top right)
- In the left menu, go to Data Sources → Pixels
- If you have a Pixel, copy the ID. If not, click Add and follow the setup steps
[IMAGE TODO] Take a screenshot showing the Meta Business Manager → Business Settings → Data Sources → Pixels page, with a Pixel ID visible and highlighted so users know where to find and copy it.
Step 2: Get your domain verification meta tag
- In Business Settings, go to Brand Safety → Domains
- Add your domain if it's not listed and follow the verification steps
- Once your domain is verified, click on it
- In the Domain Details section, copy the Meta Tag Verification code
Step 3: Connect in Arketa
- Go to Settings → Integrations
- Find Facebook/Meta and enter:
- Your Facebook Pixel ID
- Your Facebook Domain Verification Meta Tag
- Save
[IMAGE TODO] Take a screenshot showing the Settings → Integrations page in Arketa with the Facebook/Meta integration section expanded, showing the Facebook Pixel ID and Facebook Domain Verification Meta Tag input fields.
What it tracks
Once connected, Arketa sends conversion events to Meta when clients take actions on your Arketa booking pages — purchases, bookings, sign-ups, etc. This data powers:
- Facebook ad optimization — Meta's algorithm uses conversion data to find more people like your buyers
- Retargeting audiences — target people who visited your booking page but didn't convert
- ROI measurement — see which ads are driving actual revenue, not just clicks
Facebook Lead Ads
You can also connect Facebook Lead Ads to Arketa's lead management system using lead forms. When someone fills out a Facebook Lead Ad form, their information flows directly into your Arketa dashboard as a new lead. From there, an automation can follow up immediately.
See lead forms for setup instructions.