Handlebars (personalization)

Insert dynamic data like client names and booking details into transactional emails.

Handlebars are placeholders that automatically fill in with real data when an email sends. Use them to personalize transactional emails with client names, class details, links, and more.

The syntax is: {{variableName}}

For example, {{clientFirstName}} becomes "Sarah" when the email sends to a client named Sarah.

How to insert a handlebar

In the email subject:

Click + Insert in the subject field
Select a handlebar from the dropdown

In the email body:

In the Content section, click Insert (top right)
Select a handlebar — it copies to your clipboard
Paste it where you want it in the email

In a text message:

Toggle on "Send text message with email"
Click + Insert in the text field
Select a handlebar from the dropdown

Business and branding

Handlebar	What it inserts
`{{partnerLogo}}`	Your logo URL (defaults to Arketa logo if not set)

Client information

Handlebar	What it inserts
`{{clientFirstName}}`	Client's first name
`{{clientLastName}}`	Client's last name
`{{clientEmail}}`	Client's email address
`{{clientReferralCode}}`	Client's referral code
`{{clientReferralLink}}`	Client's referral link
`{{clientReferralAmount}}`	Formatted referral reward amount
`{{facebookReferralLink}}`	Link to share the referral on Facebook
`{{xReferralLink}}`	Link to share the referral on X
`{{emailReferralLink}}`	Link to share the referral via email

Studio details

Handlebar	What it inserts
`{{partnerEmail}}`	Studio email address
`{{partnerPageName}}`	Studio page name
`{{partnerWidgetName}}`	Studio widget name
`{{partnerLocationMapLink}}`	Studio location map link
`{{partnerConfirmationEmailBody}}`	Studio confirmation email body

Class and booking details

Handlebar	What it inserts
`{{className}}`	Class name
`{{classStartDateTime}}`	Class start date and time
`{{classEndDateTime}}`	Class end date and time
`{{classDayOfWeek}}`	Day of week the class falls on
`{{classLocation}}`	Location name or "Livestream"
`{{classLocationAddress}}`	Location street address
`{{classLocationMapLink}}`	Map link for the class location
`{{classLink}}`	Zoom or livestream link
`{{instructorName}}`	Instructor's name
`{{classDescription}}`	Class description
`{{classImage}}`	Class image
`{{classExperienceType}}`	Class experience type
`{{classCheckoutUrl}}`	Checkout URL for the class
`{{classCheckoutConfirmation}}`	Class checkout confirmation content
`{{timeToClass}}`	Time until class (e.g., "in 24 hours")
`{{emailConfirmation}}`	Service-level confirmation content
`{{cancelReservationLink}}`	Link to cancel the reservation
`{{addToGoogleCalendarLink}}`	Add to Google Calendar link
`{{addToAppleCalendarLink}}`	Add to Apple Calendar link
`{{customerReviewUrl}}`	Link for the client to leave a review
`{{appointmentCancellationNote}}`	Cancellation note for appointments

Purchase details

Handlebar	What it inserts
`{{purchasedProduct}}`	Product or offering name
`{{productDescription}}`	Product description
`{{productImage}}`	Product image
`{{purchaseDate}}`	Purchase date
`{{purchaseConfirmationEmailBody}}`	Custom confirmation body content
`{{termsLink}}`	Link to purchase terms

Gift card details

Handlebar	What it inserts
`{{giftCardAmount}}`	Gift card value
`{{giftCardCode}}`	Gift card redemption code
`{{giftCardPurchaseDate}}`	Date the gift card was purchased
`{{giftCardRecipientName}}`	Name of the gift card recipient
`{{giftCardNote}}`	Personal note included with the gift card
`{{giftCardImage}}`	Gift card image

Invoice & subscription details

Handlebar	What it inserts
`{{invoiceAmount}}`	Invoice total amount
`{{invoiceProducts}}`	Products included in the invoice
`{{invoiceDashboardLink}}`	Link to view the invoice in the dashboard