Email preferences
Manage what emails a client receives from your studio.
Clients can manage their own email preferences from their account, and you can also update them from the dashboard.
What clients can unsubscribe from
Clients can opt out of marketing emails — broadcasts, promotional campaigns, and newsletters. They do this by clicking "Unsubscribe" in any marketing email, or from their account settings.
Transactional emails (booking confirmations, receipts, cancellation notices, password resets) can't be unsubscribed from — these are operational emails clients need to manage their account.
Update email preferences for a client
- Go to Customers → Clients and open the client's profile
- Scroll to the Preferences section
- Turn Marketing emails on or off
If a client asks to be removed from your marketing list, update their preference here so they stop receiving broadcasts and automation emails.
Communication preferences you can toggle
From the client's profile, you can turn any of these preferences on or off individually:
- Marketing emails — broadcasts, promotions, and newsletters
- Marketing push notifications — promotional push notifications in your branded app
- Marketing texts — promotional SMS messages
- Transactional texts — booking and reminder SMS messages
- Transactional emails — booking confirmations and account notices
- Email receipts — the emailed copy of a client's purchase receipts
Marketing texts and email receipts live here alongside email subscriptions, so you can fine-tune exactly which messages a client receives.
Turning off Transactional texts stops every reminder text for that client, including class and appointment reminders. You can't keep some reminders and drop others — it's all or nothing.
Migrating a client's history? Turn off Transactional emails and Email receipts on their profile before you add their memberships or packages, so each item doesn't send a confirmation and receipt. Turn both back on when you're done.
What happens when a client unsubscribes
- They stop receiving marketing broadcasts and automated marketing emails
- They continue to receive transactional emails (booking confirmations, receipts, etc.)
- They still receive one-to-one emails you write and send from their client profile, because those are personal messages rather than marketing sends
- Their account and bookings are unaffected
The Marketing emails preference is not checked when you send an email from a client's profile. If a client has opted out of marketing, don't use a profile email to send them promotions or offers. Use a broadcast instead, which skips opted-out clients automatically.
Re-subscribing a client
If a client unsubscribed by mistake and wants back on your list:
- Open their profile
- Update their email preference to re-subscribe
Re-subscribing on their behalf marks them as opted in right away, but it's best practice to have them confirm they want to receive emails again.