App publishing

What to know about publishing your branded app to the App Store and Google Play.

Publishing a branded app to the App Store (iOS) and Google Play (Android) is handled by the Arketa team. You provide the branding and content; Arketa manages the technical submission and store listing.

What you provide

App name (max 30 characters)
App icon (1024 x 1024px)
App Store subtitle (max 30 characters)
Keywords (comma-separated, max 100 characters)
App Store description
Login page background image (1080 x 1920px)
Brand colors (primary button, surface colors)

[IMAGE TODO] Take a screenshot showing the Sales Channel → Mobile App → Styling page with all the required fields filled in (app name, icon, subtitle, keywords, description, login background, brand colors), so users can see what a completed submission looks like.

What Arketa handles

App Store and Google Play developer account management
Technical build and submission
Review and approval process management
App updates when new features are released

Timeline

App Store review typically takes 1–3 business days after submission. Google Play is usually faster (1–2 days). Initial setup and brand configuration adds time before submission — expect 1–2 weeks total from kickoff to live.

After publishing

Once live, clients can search for your studio name in the App Store or Google Play and download your app directly.

To update branding (colors, icons, images) after publishing, make changes in Sales Channel → Mobile App and contact Arketa support if a new app store build is needed for major changes.