App publishing

Publishing a branded app to the App Store (iOS) and Google Play (Android) is handled by the Arketa team. You provide the branding and content; Arketa manages the technical submission and store listing.

What you provide

• App name (max 30 characters)
• App icon (1024 x 1024px)
• App Store subtitle (max 30 characters)
• Keywords (comma-separated, max 100 characters)
• App Store description
• Login page background image (1080 x 1920px)
• Brand colors (primary button, surface colors)

What Arketa handles

• App Store and Google Play developer account management
• Technical build and submission
• Review and approval process management
• App updates when new features are released

Launch screen

When a client first opens your app, a brief launch screen appears — your app logo centered on a solid background — before the app finishes loading. This is a static screen built into your published app, so it's separate from your in-app theme and login page (which update without a new build). By default the background is white; matching it to your brand color is part of your app's build setup, so changing it requires a new app store build — contact Arketa support.

Timeline

App Store review typically takes 1–3 business days after submission. Google Play is usually faster (1–2 days). Initial setup and brand configuration adds time before submission — expect 1–2 weeks total from kickoff to live.

After publishing

Once live, clients can search for your studio name in the App Store or Google Play and download your app directly.

To update branding (colors, icons, images) after publishing, make changes in Sales Channel → Mobile App and contact Arketa support if a new app store build is needed for major changes.