Mailchimp integration

The Mailchimp integration automatically syncs your Arketa clients to a Mailchimp audience and passes key data — purchases, subscription status, class attendance — that you can use to build targeted campaigns.

Connect Mailchimp

1. Go to Settings → Integrations
2. Scroll to the Mailchimp section and click Connect to Mailchimp
3. Log in to your Mailchimp account and click Allow
4. Select your Mailchimp audience from the dropdown
5. Click Sync Audience to import existing clients

Any new client added to Arketa after this point is automatically added to the audience (if they've opted into marketing).

What gets synced

Arketa sends the following to Mailchimp for each client:

• First name, last name, email
• Birthday
• Subscriber status (active membership)
• Date they were first added to Mailchimp
• Classes attended
• Videos viewed

Sync existing clients

After connecting, click Sync Clients to push all your existing clients into Mailchimp. This is a one-time import — ongoing syncs happen automatically.

Who gets added

Only clients who have opted in to receive marketing and product updates are added to your Mailchimp audience. Clients added manually to the Arketa dashboard won't appear in Mailchimp until they opt in by booking a class or making a purchase.

Automatic tags

Arketa automatically applies two tags in Mailchimp:

• Platform Subscriber — added when a client purchases an active membership
• Canceled Platform Subscriber — added when a client cancels a membership

These tags appear after the first subscriber purchases or cancels. Add them to Mailchimp manually before launch if you want to build automations immediately.

You can also tag clients by specific pricing option names — useful for triggering targeted email sequences based on what someone purchased.

Build email automations

Use Mailchimp's Classic Automations to send triggered emails based on Arketa activity:

Automation	Trigger
Welcome email	Client is added to the audience
Birthday email	Client's birthday (field synced from Arketa)
Post-purchase series	Client is tagged with a pricing option name
Win-back email	Client tagged with "Canceled Platform Subscriber"
Members-only broadcast	Segment by "Platform Subscriber" tag

To set up a tag-based automation:

1. In Mailchimp, go to Automations → Classic Automations
2. Choose Email subscribers when they're tagged
3. Set the trigger tag (e.g., a specific package name) and delay
4. Design your email and set it live

Test the full flow by purchasing a product yourself and confirming you receive the automation.

Connect Mailchimp to Zapier

If you need Mailchimp automation triggers that Arketa doesn't send natively, use the Zapier integration to push purchase events to Mailchimp as tags.